Phonak
Phonak Hearing Aids
Founding: Switzerland in 1947 by AG für Elektroakustik
Technology Roots: Innovations of AG für Elektroakustik
Historical Highlights:
- 1950, Phonak Alpina (first portable hearing aid)
- Renamed Phonak AG when Ernst Rihs becomes majority shareholder in 1965
- 1999, Phonak Claro (the first digital hearing aid) is released
- 2007, Phonak Holding AG is renamed to Sonova Holding AG
- 2008, Lyric, FDA approval for extended wear hearing aids
- 2011, Neptune by Advanced Bionics, the world’s first waterproof, swimmable sound processor for cochlear implant recipients
- 2016, the first mainstream lithium-ion rechargeable hearing aid, Phonak Audéo B-R
Other Brand Names in Sonova Holding Group: Unitron, Hansaton, Advanced Bionics, AudioNova, and Sennheiser
Manufacturer’s Warranty: Up to 3 years
Most Recent Innovations: AutoSense OS with artificial intelligence-based machine learning to identify and adjust your listening profile for each sound environment
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Processing Technology and Key Features
The Brain Hearing concept is Oticon’s approach to developing technology capable of supporting how the brain processes sound and speech rather than simply amplifying sound.
In the company’s OPN platform, brain hearing technology makes it possible for device wearers to distinguish between multiple speakers within a noisy environment, as well as more natural sound and improved voice clarity.
Using micro-digital and nano-digital technology innovations, Oticon hearing aids deliver powerful performance while being smaller, lighter, and more discreet.

Additional Key Features
- Lithium-ion battery for a full day’s operating power from a three hour charge
- Two-way hands-free communication for certain iPhones and iPads
- Integrated Tinnitus SoundSupport to help manage tinnitus symptoms
- Genie fitting and counseling tool for enhanced wearer support from any remote location
Patient-Focused Hearing Care at Woodard Hearing Centers
Woodard Hearing Centers uses a variety of advanced technology solutions, like Oticon hearing aids, to address your hearing care needs. However, no technology, regardless of how innovative it might be, can replace you as our primary focus.
When you’re here, you won’t just work with one of our hearing specialists; you’ll build a relationship with someone who has devoted their professional life to better hearing. You and your Woodard provider will work together to identify your hearing loss and create a customized treatment plan specific to your needs.
Our state-of-the-art hearing technology ensures the closest fit to natural hearing possible. To serve your needs, we also supply ongoing repair for your device, whether it’s from Oticon, Phonak, ReSound, or another name brand.
We understand that when you buy hearing aids from us, that’s just the beginning of our relationship. Visit the Woodard Hearing center in Adel, Grinnell, or Urbandale, Iowa, nearest you today! We are in the business of changing lives.
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If you’re concerned about your hearing or a loved one’s hearing, it can be overwhelming and confusing. With so much conflicting information and advice online, you need a voice that you can trust.
The good new is that with over 75 years of experience helping Iowans to achieve better hearing, our team of experts are on hand to help.
Simply complete this form and you’ll receive a callback to answer any questions that you may have.
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